What when was the last time that you took a hard look at the effectiveness of your marketing programs and decided whether or not you were really getting a good return on investments from these efforts. Lots of companies develop habits on how they spend their marketing dollars, and since we’re all creatures of habit, it’s really easy to be comfortable with doing the same thing over and over and over again. Albert Einstein said that the definition of insanity is doing the same thing over and over and over again, expecting a different result. The question I have for you is as follows: What is your company doing to measure its marketing results and objectively assess whether or not you’re getting what you’re paying for from them?
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